Sorry Oprah, I got here first.

Let's gooo.

Mar 14, 2026

Hi Geezers,

In case you missed it, the BaubleBar bead kits and custom bag charm kits are 20% off right now, which is a big deal because these only go on sale twice a year (now and Black Friday). The rest of the year they’re excluded from sitewide promos.

Also, a little victory lap moment: Oprah picked this as one of her Favorite Things for the 2025 holidays (after we picked it 💅), which felt extremely validating.

If you’ve been thinking about the kits, this is the moment. Beads are very in right now, and this is where I get a lot of my fun jewelry. You can make bag charms, bracelets, or little personalized gifts that look way more thoughtful than the amount of effort required. In addition to bag charms and bracelets, they also recently included a shoelace charm kit. Get all three!

You pick the charms, the letters, the colors. They’re also great if you want a family craft or something for kids to do, but adults get just as into them. You can customize with names, teams, phrases, inside jokes, or nothing at all! Just buy a bunch of kits and keep them on hand! I have yet to meet an adult or a child who doesn’t love these.

At my insistence, my mom bought four bag charm kits this past holiday season for girls ranging from 5-years-old to 14. She was like, what do you MEAN I’m going to get the same gift for a kindergartener and a 9th grader? I said, don’t worry, it’s going to be great.

All of them loved it.

Here’s some reviews from the Geezers:

One more thing: everything else on the site is 25% off right now, so if you’ve had your eye on any of their regular jewelry, it’s a good time to grab that too. But the custom pieces (including the bead kits) are the ones to prioritize since they basically never go on sale outside of this window and Black Friday.

Here would be my pick, if I was just going to buy ONE piece at 25% off: